Flyers are a powerful marketing tools for your business or event. Printed marketing materials give you a chance to create an artistic representation of who you are or what you are offering.

When you make a beautifully designed flyer you can very easily attract potential clients through eye catching images and appealing typography, this is your opportunity to dream big and let your imagination run wild.

Attractive flyers, leaflets and pamphlets are great for use at conferences, trade shows and in all of your outdoor marketing efforts. Despite being small in size, they can convey a strong message. A good flyer captures the eye of the viewer and promotes that message.

Now I want you to think about all of the printed promotional materials that you have seen over the last couple of weeks. Do you remember any details about what you saw, or even better yet, did you keep any? What we are discussing is creating a desirable yet unforgettable call to action. To design a flyer that is effective, there are a few things you should include and use correctly for your flyer to reach the maximum intended audience.

•    Organize your page with boxes, borders and areas of contrasting colors
•    Identify the selling points
•    Make your points easily identifiable
•    Don’t get too complicated
•    Focus on the benefits
•    Limit yourself to two different fonts
•    Spend time on concise wording
•    Choose your printing suppliers well